When Leaders and Recruiters are In Sync

When Leaders and Recruiters are In Sync

Leadership engagement is a critical component to a successful provider recruitment program. Without the right leaders supporting the process, recruitment can easily seem fragmented for the recruitment team and worse yet, for the providers you are trying to bring into the organization.

Four Steps to Answering Your “So What?”

Four Steps to Answering Your “So What?”

Are you feature-dumping or benefit-selling?  I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it. 

Field Sales and Marketing: Is It a Perfect Pairing?

Field Sales and Marketing: Is It a Perfect Pairing?

Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.

Six Tips to Hiring Better Physician Liaisons

Six Tips to Hiring Better Physician Liaisons

By: Susan Boydell | sboydell@barlowmccarthy.com Organizations that hire top talent are 30% more profitable. -Gallup Poll, 2016 One thing we know in physician relations is that success is highly driven by the strength of the field talent. We often say the basic...
The Leader Squeeze

The Leader Squeeze

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Managing the expectations of leaders and the team’s abilities When we are in the field, we tend to have a multitude of great ideas about management. When we get the chance to assume a management role, somehow...