Leading with Empathy

Leading with Empathy

By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com In our everyday lives, our perceptions of the people we interact with are shaped by subtle and not so subtle cues – facial  expressions, tone of voice, body language. The sum total of these cues defines our...
Communicating with Physicians When Slow Seasons Arrive

Communicating with Physicians When Slow Seasons Arrive

By: Tony Barlow | tbarlow@barlowmccarthy.com Communicating with physicians in some fashion is at the heart of our work whether that is recruitment, relations or onboarding. If you have been at it a while, you may have noticed that the amount of attention your writing...
Does Your Physician Relations Strategy Need an Update?

Does Your Physician Relations Strategy Need an Update?

By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
Does Strategy Matter for Relationship Sales?

Does Strategy Matter for Relationship Sales?

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
Leaders: You Can’t Over Prepare for Change

Leaders: You Can’t Over Prepare for Change

By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data...
New Tactics to Get Your Recruitment Team on Track

New Tactics to Get Your Recruitment Team on Track

By: Mitzi Kent, RN, MBA | mkent@barlowmccarthy.com Whether it is the lingering effects of pandemic virtual work or other stressors within your team, the resulting uncertainty can impact your recruitment team’s motivation at work. You may see some of your star...