Making the Right Impression – Every Time

Making the Right Impression – Every Time

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com First impressions matter. Whether meeting a new specialist, engaging with a practice, or interviewing for a job, how we present ourselves shapes the relationships we build. We’re in the business of making the...
The Hidden Gaps in Your Physician Outreach—and How to Fix Them

The Hidden Gaps in Your Physician Outreach—and How to Fix Them

By: Susan Boydell | sboydell@barlowmccarthy.com Physician outreach isn’t just about making connections—it’s about fostering relationships that drive real referral growth. Yet even the most well-intentioned efforts can fall short due to hidden gaps that hinder...
Taking Back Our Part! Field Staff Goals

Taking Back Our Part! Field Staff Goals

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Looking ahead often starts with a little time in the here and now. Pour yourself a cup of coffee or your favorite beverage and take a minute to consider: (1) Am I personally happy and fulfilled in my job? (2) Do I...
25 Ways to Elevate Your Field Game in 2025

25 Ways to Elevate Your Field Game in 2025

By: Susan Boydell | sboydell@barlowmccarthy.com As the year comes to a close, it’s the perfect moment to celebrate the successes of 2024 and gear up for the exciting opportunities ahead in 2025. To help you start the new year strong, I’ve put together 25 impactful...
What Should Innovation Look Like For Physician Relations?

What Should Innovation Look Like For Physician Relations?

By: Susan Boydell | sboydell@barlowmccarthy.com We’ve been talking about innovation in physician relations for a while. This is not about the relevancy of what we are doing, but more about how we can make a bigger impact for our organizations and for the physician...
Words Matter. The Value in Good Writing

Words Matter. The Value in Good Writing

By: Tony Barlow | tbarlow@barlowmccarthy.com Innovation is really about adding value, starting with today and considering how to continuously make changes to improve your connectivity and value. Whether a part of a relations team or a recruitment team, there is value...