Let’s Get Creative with Three Key Audiences

Let’s Get Creative with Three Key Audiences

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Some of us live for a new idea… others, not so much. With the pressure on relationship building for referral growth, it’s a great time to consider your habits and behaviors with the goal of elevating your impact....
Physician Relations: Experience with Issues

Physician Relations: Experience with Issues

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Now that was ugly! I was an air travel victim of the recent global cyber issue. And while my story included a little scrambling and an extra night out because of a cancelled flight, I fared far better than so...
Best in Class or Good Enough

Best in Class or Good Enough

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A friend was less than pleased when her son, a freshman in college shared, “C’s get degrees.”  Ugh, most of us envision ourselves (and our students) as individuals who achieve at the highest potential. As a...
Beyond the Data: Creative Approaches to Assessing Field Impact

Beyond the Data: Creative Approaches to Assessing Field Impact

By: Susan Boydell | sboydell@barlowmccarthy.com When it comes to measuring the impact of your field efforts, having access to data is crucial. That said, one of the biggest complaints from field teams is the lack of accurate, timely referral data. Therein lies the...
Creating the Right Impression for the Referring Physician

Creating the Right Impression for the Referring Physician

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com It is just another Monday… or is it? The physician relations role is grounded in the routine of visits to practices. Routine is good for relationships but keeping each visit fresh for the practices and referring...
Everyday Grace in the Field Staff Role

Everyday Grace in the Field Staff Role

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com On occasion, we all have one of “those” days where it seems that people just feel compelled to push our buttons. Admittedly, some of us might have more ‘pushable’ buttons than others! Our roles have high...