By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Leading sales training is near and dear to my heart. Seasoned professionals typically pick up one or two ideas to try while new team members generally leave with a better sense of process and technique that helps...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com ‘Tis the season… This is usually a good time to consider whether plans were completed, goals were met and if rewards for our work are in the offing. In our space, getting to big goals means we’ve been committed to...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com What do inflation, escalating labor shortages, associated labor costs and hospital operating pressures have to do with a day in the life of a liaison? Sometimes, there’s a tendency to separate the field role from...
