The Need for Positive Tone and Message in Physician Relations
How many times a day do you hear reports of cases, deaths and virus realities? Keeping tabs on COVID-19 is important and the impact is heartbreaking at many levels.
It’s All About Field Action, Or Is It?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com A manager recently said to me, “We can’t take sales people out of the field for training.” In this case, one of their field members was new to the organization but had a strong track record of sales success in...
Field Sales and Marketing: Is It a Perfect Pairing?
Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.
Physician Relations: The Meeting
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com While there’s prep, good follow up and essential problem solving, at the end of the day, in the world of relationship strategy- it’s all about the meeting. Quality time with the stakeholder is far and away the...
Don’t Forget this Key Field Sales Technique: The Follow Up
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The amazing race is not just on TV, it’s alive and well for physician relations! Sometimes, pressure to start relationships means our true objective of developing really solid connections for referrals gets lost...