Field Effectiveness: Know When to Speak and When to Listen

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “One of the most sincere forms of respect is actually listening to what another has to say.” – Bryant H. McGill The very best tool of a field rep is their ability to effectively initiate, guide...

5 Characteristics of Good Questions

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “Successful people ask better questions, and as a result, they get better answers.” — Tony Robbins “I just want a precious few minutes…” Field staff crave time with prospective physicians and it gets harder...

Value First: Leverage Your Physician Conversations

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Our culture is all about shallow relationships. But that doesn’t mean we should stop looking each other in the eye and having deep conversations. -Francis Chan As physician relationship specialists you’ve...
Communicating What Doctors Want to Hear

Communicating What Doctors Want to Hear

By: Kriss Barlow, RN, MBA “So the writer who breeds more words than he needs is making a chore for the reader who reads.” -Dr. Seuss Logically, we recognize the best way to capture an audience’s attention is to craft a message that resonates. Clearly, our advertising...

The Fabulous Funnel

By: Kriss Barlow, RN, MBA Good referral development starts with a conversation and the building of a relationship and trust.  Relationships can have the right elements and exist forever, but never move into new referral business.  For example, although a family...