By: Susan Boydell | sboydell@barlowmccarthy.com Healthcare teams are really good at figuring things out. When a process doesn’t work quite the way it should, someone creates a spreadsheet. Someone keeps a list. Someone knows exactly who to call. Someone checks the...
By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com How would your most critical searches hold up if you lost a recruiter next month? A single person stepping away can quietly stall a dozen active searches. It could be a resignation, planned leave, or simply a surge in...
By: Susan Boydell | sboydell@barlowmccarthy.com Like many of you, I’ve been hearing a lot about how artificial intelligence is going to transform sales, outreach, and physician relations. Naturally, I thought the best way to explore the topic would be to ask AI to...
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
By: Tricia Anderson | tanderson@barlowmccarthy.com In our highly competitive markets, innovative and strategic growth solutions are now required for the financial stability of healthcare systems. With the goal of capturing more patients, healthcare systems have spent...
