By: Susan Boydell | sboydell@barlowmccarthy.com Like many of you, I’ve been hearing a lot about how artificial intelligence is going to transform sales, outreach, and physician relations. Naturally, I thought the best way to explore the topic would be to ask AI to...
By: Susan Boydell | sboydell@barlowmccarthy.com Health system leaders are being asked to show clearer returns on growth investments heading into 2026. In increasingly competitive markets, the ability to manage referrals effectively, not just generate them, is becoming...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
By: Tricia Anderson | tanderson@barlowmccarthy.com In our highly competitive markets, innovative and strategic growth solutions are now required for the financial stability of healthcare systems. With the goal of capturing more patients, healthcare systems have spent...
By: Susan Boydell | sboydell@barlowmccarthy.com As the year comes to a close, it’s the perfect moment to celebrate the successes of 2024 and gear up for the exciting opportunities ahead in 2025. To help you start the new year strong, I’ve put together 25 impactful...
By: Susan Boydell | sboydell@barlowmccarthy.com We’ve been talking about innovation in physician relations for a while. This is not about the relevancy of what we are doing, but more about how we can make a bigger impact for our organizations and for the physician...
