By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com September reminds me of back to school. School teaches us many things relevant for our roles today – like making sure we do good research and testing our effectiveness alongside others. In that spirit, as we...
By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
By: Susan Boydell | sboydell@barlowmccarthy.com The world out there is challenging and as everyone starts to get back out in the field, we realize it’s a bit tougher than we remember. This is a good time to stop and pay attention to those things that make us perform...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This summer will be described many ways, but I suspect lazy, hazy days is not one of them. Organizations are anxious to see referring physician relationships return and teams across the country are generally happy...
