By: Susan Boydell | sboydell@barlowmccarthy.com Are you positioned for success with your internal stakeholders? You might ask, “How would I know?” Let’s start with a definition of “positioning.” I found one from Harvard Business School that nicely defines what it is...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com In physician relations, there’s a ton of conversation about finding, guiding and motivating the right talent. Talent development continues to be a cornerstone for best practices and it’s a good place to invest....
By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
