By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This year was anything but normal and yet, field teams were able to have such a strong impact for their organizations. Truly a bravo moment and now, with a few weeks left, do you feel the pull to get just one more...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Remember the time when you shared information about a service with a doctor and they loved your idea? It’s happened to most of us one or two times! More often, the path to a referral is not fast, easy nor...
By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com September reminds me of back to school. School teaches us many things relevant for our roles today – like making sure we do good research and testing our effectiveness alongside others. In that spirit, as we...
By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Most liaisons are far more comfortable working with existing practices than cold calling those who have never referred. And let’s face it, in some geographies, new prospects are slim pickings. Existing practices...
