By: Kriss Barlow, RN, MBA Each week, I am blessed to work with different organizations across the country. And each week, I am struck by the fact that leaders in organizations – regardless of location, size, or type – are hungry to hear about solutions to the...
By: Jeff Cowart, BMc Consultant I was intrigued by the headlines in the newspapers this morning about the founder of Amazon, Jeff Bezos, acquiring one of the icons of American journalism, The Washington Post. Newspapers are my old industry and I’ve lived through...
by Christine M. Rhodes, MS and Dave Zirkle, PhD Direction from your hospital leadership team and the annual strategic plan as well as the historical referral data will guide you in selecting clinical service lines to promote during your physician sales visits. It is...
By Kriss Barlow, RN, MBA Relationship building with doctors can often be derailed because of perceptions. These perception challenges often fall into three major categories: Negative feelings at a personal level Negative feelings based on feedback from patients about...
by Allison McCarthy, MBA There is one truth that stands above the fray; those who plan get the best results. Planning physician relations visits in advance, particularly when they involve non-physician relations staff, provides the preparation necessary to achieve...
by Kriss Barlow, RN, MBA In the world of physician relations, there is a great deal of discussion about planning. Our plans articulate actions, expectations, roles and responsibilities. They also serve as a road map for everyone involved to keep hold of the strategic...
