By: Susan Boydell Your plan should quantify your objective for achieving additional volume as well as outline the steps required to achieve your goals. Those of us with volume-building responsibility for our organizations appear to have a new word in our vocabulary:...
By: Kriss Barlow, RN, MBA In healthcare the days of business as usual are over. – Harvard Business Review. (Porter and Lee) Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field staff,...
By: Kriss Barlow, MBA, RN While logic should play a role in managing emotions, I think that being logical doesn’t help anyone work through the highs and lows. I am not a woman who de-emphasizes a victory because “logic “ tells me that my referral development or...
By: Kriss Barlow, MBA, RN For those who have never had a career in sales, I suspect the term, “the preparation and the knowledge that there will be more ‘no than yes'” seems a bit odd. If sales is a part of your routine, you understand there are days when...
By: Kriss Barlow, RN, MBA A recent Harvard Business Review article (Zenger and Folkman) identified six factors common to employees who were laid off during organizational downsizing at Fortune 100 companies. As healthcare organizations move to more belt tightening...
By: Kriss Barlow, RN, MBA From time to time I get the chance to shadow physician relations reps as they visit with their doctors. Sometimes, they’re staged visits; the reps pick only their favorites who speak highly of them and there’s little opportunity to really...
