By: Kriss Barlow, RN, MBA From time to time I get the chance to shadow physician relations reps as they visit with their doctors. Sometimes, they’re staged visits; the reps pick only their favorites who speak highly of them and there’s little opportunity to really...
By: Kriss Barlow, RN, MBA Let me get this out of the way: I am of the baby boomer generation. Actually I remember when our home phone number was, “9” yep, that’s right; one number worked in Slayton, MN. Back then, picking up the phone was the only way to communicate;...
By: Kriss Barlow, RN, MBA This blog is a bit of a whine, mostly because so many of my clients deal with this. Everyone is a referral development expert, and in healthcare our experts are often clinicians, operations and finance leaders who freely share their...
By: Kriss Barlow, RN, MBA Good referral development starts with a conversation and the building of a relationship and trust. Relationships can have the right elements and exist forever, but never move into new referral business. For example, although a family...
By: Jeff Cowart, MAH Nick van Terheyden, a healthcare technology futurist, writing in a recent edition of Fast Company’s Co.Exist cites three transformation trends to watch: Technology that works for physicians instead of against them The consumerization of health...
By: Kriss Barlow, RN, MBA As far as buzz words go, “value” is a biggie in health care today. In fact, the focus of most strategy sessions has shifted from “volume” to “value,” and yet there doesn’t seem to be a clear path to “value.” Clearly, healthcare...
