by Kriss Barlow, MBA In sales circles, the topic of “the close” is always discussed. It seems fitting that we discuss this topic at the end of the year, as there are some similarities and of course, some vast differences in approaching the close. New sales staff are...
By Kriss Barlow, RN, MBA Have you ever purchased an item only to learn that nobody is as eager to respond to service questions or implementation needs as they were to “do the deal?” In our household, it really hit home with a new TV and the remote. We need three...
Author: Kriss Barlow, RN, MBA While communication woes can happen with a variety of people, many in healthcare say they wish they felt more comfortable interacting with their medical staff. There’s an inherent challenge in learning how to speak the language of...
Author: Kriss Barlow, RN, MBA The original version of this article appeared in Healthcare Executive. Content has been updated to recognize the marketplace in 2009. To grow and sustain their business, many hospitals rely on inpatient tertiary care, and the competition...
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
Author: Kriss Barlow, RN, MBA This article was updated in 2013 to reflect the current market. There’s no such thing as watching what goes on in your organization from an ivory tower these days. If you’re in a management role and or working with others, you...
