Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.
An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.
Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.
This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?
Recent Posts and Articles
B/Mc Podcast: COVID-19 and Physician Relations – Leadership Interview #8
We’re hearing so much interest in learning from other teams during this time of change. There are wonderful ideas out there, so we’ve set up a series of podcasts with program leaders across the country to share their ideas for effective meetings, projects for the...
B/Mc Podcast: COVID-19 and Physician Relations – Leadership Interview #6
We’re hearing so much interest in learning from other teams during this time of change. There are wonderful ideas out there, so we’ve set up a series of podcasts with program leaders across the country to share their ideas for effective meetings, projects for the...
Physician Relations: Are Issues Getting the Best of You?
By: Susan Boydell | sboydell@barlowmccarthy.com One of the most common challenges I often hear from field staff is dealing with issues and barriers. Folks aren’t sweating the small stuff (well, maybe a little bit of sweat!), but it’s the big stuff that can’t be fixed...
Four Steps to Answering Your “So What?”
Are you feature-dumping or benefit-selling? I bet most of us would say we are benefit-selling but when it comes right down to it, we probably spend a lot of our time communicating the features we have without even knowing it.
Six Tips to Hiring Better Physician Liaisons
By: Susan Boydell | sboydell@barlowmccarthy.com Organizations that hire top talent are 30% more profitable. -Gallup Poll, 2016 One thing we know in physician relations is that success is highly driven by the strength of the field talent. We often say the basic...
Helping Your Team to Embrace Change
By: Susan Boydell | sboydell@barlowmccarthy.com “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.” –...
5 Must-Haves for the Perfect Physician Liaison Lunch Meeting
By: Susan Boydell | sboydell@barlowmccarthy.com The dreaded “lunch” meeting requirement. I bet there isn’t a liaison out there that hasn’t been faced with a gatekeeper message, “Lunch is the only time our physicians will meet with reps.” While one can debate the...
Stretch Your Team to Greatness
By: Susan Boydell | sboydell@barlowmccarthy.com “By reaching for what appears to be the impossible, we often actually do the impossible. And even when we do not quite make it, we inevitably wind up doing much better than we would have done.” -Jack Welch We live in a...
Mastering the Art of Relevant Field Intelligence
By: Susan Boydell | sboydell@barlowmccarthy.com “Create relevance, not awareness.” - Steve Jobs As physician relations experts, one of the greatest gifts we can bring to our organization is relevant field intelligence. I often think about this way, in health care...
Coaching Tools and Tips in the World of Field Management
By: Susan Boydell | sboydell@barlowmccarthy.com The Head Coach of USC’s football team once said, “It’s not about telling a wide receiver how to run. He can do that on his own. It’s pointing out open spots on the field to run to of which he might not have thought” It’s...