“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Field Sales and Marketing: Is It a Perfect Pairing?
Once we get their attention, consumers often start their experience at the doctors’ office. Physician relations is accountable to make sure that the physician aligns with the desired health system offerings.
Mirror, Mirror Are We Organized for Growth
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We are often asked about the magic sauce. You know, that perfect formula for an immediate, sustainable way to grow referrals. Sadly, there is no magic sauce. However, from experience we do know the must-have...
What to Do When There’s Just Too Much to Do!
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This Spring I read this in USA Today, “3 out of 5 workers said they have already committed to more work than they can handle. Another 20% said they are at capacity and have no room to take on more.” Hmmm, sound...
Physician Relations: The Meeting
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com While there’s prep, good follow up and essential problem solving, at the end of the day, in the world of relationship strategy- it’s all about the meeting. Quality time with the stakeholder is far and away the...
Six Tips to Hiring Better Physician Liaisons
By: Susan Boydell | sboydell@barlowmccarthy.com Organizations that hire top talent are 30% more profitable. -Gallup Poll, 2016 One thing we know in physician relations is that success is highly driven by the strength of the field talent. We often say the basic...
The Leader Squeeze
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Managing the expectations of leaders and the team’s abilities When we are in the field, we tend to have a multitude of great ideas about management. When we get the chance to assume a management role, somehow...
Kriss Barlow Podcast Interview with Touch Point
Barlow/McCarthy Principal Kriss Barlow was recently interviewed by Chris Boyer (@chrisboyer) and Reed Smith (@reedsmith) for their podcast, Touch Point. Kriss spoke about all things Physician Relations and touched on a number of really great topics. The podcast in...
Don’t Forget this Key Field Sales Technique: The Follow Up
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The amazing race is not just on TV, it’s alive and well for physician relations! Sometimes, pressure to start relationships means our true objective of developing really solid connections for referrals gets lost...
Relationship Sales When it Really Works
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com This morning my husband and I met with our financial planner. My part is to show up and poke holes in things - in a positive way, of course! 🙂 Beyond that, I assume the role of listener. I felt good when we left...
Helping Your Team to Embrace Change
By: Susan Boydell | sboydell@barlowmccarthy.com “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstances permit. When you’re committed to something, you accept no excuses, only results.” –...