“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Physician Relations Gets Personal: Embracing Change
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett Healthcare is changing. Tell me something I don’t know, right! We...
Physician Relations: 5 Basics to Enhance Operational Responsiveness
By: Kriss Barlow, RN, MBA Do you ever wonder, “Did the internal stakeholders hear what it will take to grow?” Or, you assumed an issue was handled and it wasn’t. You work hard to be clear in articulating the referring physicians’ expectations, but the internal...
Physician Relations: Liaisons as Strategic Message Channels
By: Jeff Cowart, MAH A strong hospital physician liaison field outreach program achieves results precisely because it develops meaningful connectivity with an important audience of high influential voices. But, rarely is this channel of connectivity considered when a...
Physician Relations: What’s Really Important?
By: Kriss Barlow, RN, MBA With a new year off to a running start I suspect many of us have some great resolutions (hopefully a few are still standing)! I admit to some whoppers over the years. In the recent past, my resolutions are much more about grounding,...
Get Out of Your Comfort Zone: Rethink Your Field Strategy
By: Susan Boydell For all of us who have been doing physician relations field work for a while (it’s good for the newbies too) routineness is a reality! In spite of all the pressure to...
Physician Relations: Don’t Overlook the Basics
By: Kriss Barlow RN, MBA Finding the best channel to earn the right referrals for your program is more challenging than ever. Even with better data, better talent and better focus, earning new referrals is challenging work! Many markets are now tightly aligned, so...
Field Staff Make December Memorable: Value in the Practice
By: Kriss Barlow, RN, MBA OK field staff, does anyone feel like coasting through the end of year? Many field teams take on delivery roles as the baskets of goodies or logo wear gifts pile up in the practices. It feels good to have a full agenda with no pre-call plans....
Holiday Tactics in Recruitment, Relations, Marketing and Biz Dev
Being that the holiday season is here we thought that it would be an appropriate time to bring out a collection of some current and past holiday articles. It can be a challenging time to communicate with physicians as well as just getting your own work done! So check...
Operational Readiness: Internal Preparation Guides Physician Relations Success
By: Kriss Barlow, RN, MBA I suspect everyone who has spent time in a growth role – relations, recruitment, marketing or business development – has energetically gone to market only to...
Raising Your Closing Confidence
By: Kriss Barlow, RN, MBA Even saying the word “close” can create trepidation. Oodles of books have been written on the subject yet field staff often admit to a lack of confidence in their closing skills. Counter that with the fact that leaders will often say to me,...