“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Connecting with the Voice of the Physician
By: Jeff Cowart, MAH For the past 15 years I’ve spent much of my career working directly with physicians on a wide range of strategies related to building the practice, hospital-physician...
Traction in Your Physician Relations Effort
By: Kriss Barlow, RN, MBA Sometimes analogies help me visualize areas of my life that may be too close to see clearly. After the winter we’ve finally left behind, the topic of traction is front and center. Maybe you can relate. It’s that grab of the tires that...
Share your Physician Relations Focus and Priorities
By: Kriss Barlow, RN, MBA Perhaps it is human nature to be interested in how others implement the physician relations role. Of course we realize that every organization has its own strategy and every medical staff is unique. Having said that, it can be gratifying,...
Is Your Physician Relations Suffering from Magpie Syndrome?
By: Kriss Barlow, RN, MBA Writing anything with birds in the description is very out of character for me. Truth be told, I am sort of afraid of them. But the Magpie Syndrome aptly describes a propensity that afflicts many of us who proudly wear the “Can-Do” title....
Volume Growth Takes Internal Collaboration – Who Are Your Internal Customers?
By: Susan Boydell "Nobody can achieve success alone." - Onuoha It’s a challenge to get internal customers engaged and ready to take action. When it comes to achieving results, your internal customers are just as important as your physician customers. Often, they can...
Physician Relations: When… and When NOT to Blitz
By: Kriss Barlow, RN, MBA Time and again, physician relations representatives are told to “go market a product or service.” Generally the request is sent because patient volumes have declined. (Yes, I know the move is to value, but volume is still the real cry)....
Influencing Up: Working with your Internal Leadership
By: Allison McCarthy, MBA As recruitment and relations professionals, we often consider selling in our interactions with physicians – getting them to say “yes” to a practice opportunity or to make a referral. But we’re also continuously selling with our internal...
Physician Relations Retool: Basics are Still Essential
It is an interesting time in the market. With so much attention to the potential changes in how we are paid, how we work with doctors and how we determine the right value and the right volumes, do programs launch and/or do existing programs attempt to enhance their...
The Good, the Bad and the Ugly of a Data Driven Plan
By: Kriss Barlow, RN, MBA Regardless of your education, training or love of data, let’s face facts: Organizations are making decisions about the value of the field staff based on data. A solid, data-driven plan is essential. Whether planning for market research,...
Physician Relations: Listen to the Market
By: Kriss Barlow, RN, MBA Market uncertainty has many physician relations representatives asking, “What impact will the...