“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Four Barriers to Successful Physician Sales
Author: Kriss Barlow, RN, MBA This article appeared in Healthcare Marketing Advisor, January 2007 and was updated by the author in 2009, to provide readers with the most current market reflections. What makes some physician relations programs so successful, whereas...
Important Sales Rules Not to Live By
Author: Kriss Barlow, RN, MBA Anyone who's ever sold anything to anyone has learned the lessons of what not to do. Conversely, those negative experiences can teach us to do things the right way-and how to build solid relationships with our customers. Consider these...
Communication to Keep Physicians in the Loop
Author: Kriss Barlow, RN, MBA For almost every healthcare executive, managing change seems to be a daily obligation. Change means that people and departments are in a state of flux. What is all of this change doing to impact communication? Tremendous energy is being...
Is My Model Right for the Times – Developing or Redefining Your Physician Relations Program
By Kriss Barlow, MBA, RN The right model is essential. It includes positioning in the organization; the leverage needed to be effective internally and with the doctors and it assists the program leader in focusing the field talent in the right direction. While it is...
Physician Sales Tool Box
By David F. Zirkle, PhD As with most sales efforts, effective physician relations begins with well-developed prospect lists to direct field activity and allocate resources. The process and tools described below focus on growing key strategic service lines. The...
Prospecting Tips for Sales
Author: Kriss Barlow, RN, MBA This article has been updated by the author to reflect 2009 trends and market dynamics. For many people who are in sales, seeking out and developing new contacts is a difficult and time-consuming task, a task that often gets pushed to the...
The Silver Bullet in Physician Relations Tracking – Part One: Creating the Right Team
By Allison McCarthy, MBA Establishing a physician relations tracking system is much more than selecting the right product. In fact, that’s actually a small part of the effort. Those who have successfully selected and implemented systems took an inside-out versus...
The Silver Bullet in Physician Relations Tracking – Part Two: It’s All About the Process
Author: Allison McCarthy, MBA Most organizations begin efforts to implement a physician relations tracking system by first selecting the software. The unfortunate outcome is often that the organization quickly outgrows the selected software as it fulfills the...
Asking for the Business
by Kriss Barlow, MBA In sales circles, the topic of “the close” is always discussed. It seems fitting that we discuss this topic at the end of the year, as there are some similarities and of course, some vast differences in approaching the close. New sales staff are...
Creating a United Front for the External Stakeholder
By Kriss Barlow, RN, MBA Have you ever purchased an item only to learn that nobody is as eager to respond to service questions or implementation needs as they were to “do the deal?” In our household, it really hit home with a new TV and the remote. We need three...