Susan Boydell


Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.

An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.​

Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.​

This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?