Do You Have an Internal Positioning Strategy?

Do You Have an Internal Positioning Strategy?

By: Susan Boydell | sboydell@barlowmccarthy.com Are you positioned for success with your internal stakeholders? You might ask, “How would I know?” Let’s start with a definition of “positioning.” I found one from Harvard Business School that nicely defines what it is...
Does Your Physician Relations Strategy Need an Update?

Does Your Physician Relations Strategy Need an Update?

By: Susan Boydell | sboydell@barlowmccarthy.com We work hard day-to-day, week-to-week delivering on the activities our roles require of us. We work toward the goals our leaders have set for us. So, how do we know if we have the right strategy and tactics to achieve...
Sales Presence: How Do You Show Up on Your Field Visits

Sales Presence: How Do You Show Up on Your Field Visits

By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
Leaders: You Can’t Over Prepare for Change

Leaders: You Can’t Over Prepare for Change

By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data...