By: Susan Boydell“Learning from mistakes and constantly improving products is a key in all successful companies.” — Bill Gates“I would love to use you, but you just make it too difficult.” I’m guessing that all of you have heard that at least once, and some of...
By: David Zirkle, PhD “According to a new survey — three out of every four people make up 75% of the population.” – David Letterman, TV Host Surveys are a great way of collecting information to support the decision-making process. Surveys are a...
By: Kriss Barlow, RN, MBA “It’s the sales rep’s job to identify the decision-making process, know the players involved in it, know how to influence the decision process towards a decision and satisfy the needs of each of those involved.”...
By: Betsy Finekelmeier, RN, MBA “Discipline is the bridge between goals and accomplishment.” -Jim Rohn Physician sales representatives spend significant time managing issues that threaten retention of their loyal customers. All too often, members of the...
By: Allison McCarthy, MBA “Unless you can demonstrate your benefits, all you are left to compete with is price.” ― Jeffrey Fry Read any physician recruitment posting and tell me, quick, what’s the benefit? If it doesn’t jump off the page, then it’s likely describing...
By: David F. Zirkle, PhD “Location, location, location” – first used in a real estate ad in the Chicago Tribune in 1926 Medical staff planning has traditionally focused on the number of physicians required to serve the healthcare needs of a defined population or...
