Define Your Internal Image

By: Kriss Barlow, RN, MBA“Being aware of your fear is smart. Overcoming it is the mark of a successful person.” –Seth GodinIt’s human nature to want to feel respected and valued for the work we do. However, for some physician strategy roles, positive affirmation...

Best Survey Practices

By: David Zirkle, PhD “According to a new survey — three out of every four people make up 75% of the population.” – David Letterman, TV Host Surveys are a great way of collecting information to support the decision-making process.  Surveys are a...

Physician Relations: Internal Support for External Focus

By: Kriss Barlow, RN, MBA “It’s the sales rep’s job to identify the decision-making process, know the players involved in it, know how to influence the decision process towards a decision and satisfy the needs of each of those involved.”...

Best Practice for Effective Referral Issue Management in 2015

By: Betsy Finekelmeier, RN, MBA “Discipline is the bridge between goals and accomplishment.” -Jim Rohn Physician sales representatives spend significant time managing issues that threaten retention of their loyal customers.  All too often, members of the...

Don’t Let Data Be a Barrier. Make It Work!

By: Susan Boydell If you engage your service line leaders in your ability to grow their business and make them look good, they will often be very supportive. Ask any liaison or their manager what frustrates them and the word “data” is usually somewhere in their...

Mastering Your Physician Recruitment Message

By: Allison McCarthy, MBA “Unless you can demonstrate your benefits, all you are left to compete with is price.” ― Jeffrey Fry Read any physician recruitment posting and tell me, quick, what’s the benefit?  If it doesn’t jump off the page, then it’s likely describing...