By: Kriss Barlow, RN, MBA Checklists are really popular these days. You review a list of attributes to determine where you stand and in the process, perhaps you learn something about yourself. As I read a few of the recent checklists, one made me think about great...
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
By: Kriss Barlow, RN, MBA “So the writer who breeds more words than he needs is making a chore for the reader who reads.” -Dr. Seuss Logically, we recognize the best way to capture an audience’s attention is to craft a message that resonates. Clearly, our advertising...
By: Kriss Barlow, RN, MBA When interviewing for field sales positions, almost every candidate makes the claim that they have a consultative sales approach. Many name the sales training they received or mention that their approach is needs-based. As I listen to what...
By: Kriss Barlow, RN, MBA Did you happen to catch Seth Godin’s blog on getting to market faster? Even the thought brings a smile to most healthcare strategists! Just getting to market is often painful, never mind the faster part. Taking on the organization’s...
By: Kriss Barlow, RN, MBA Did I leave the topic of change hanging? A few weeks ago I blogged about why change is so hard (10 Reasons Why Healthcare Resists Change). Since then I’ve had some of you ask, “Well, are you going to give us some ideas to make it easier?”...
