By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com The plea, “We need more collateral…” has reverberated in physician relations since the inception of focused field staff. Marketing teams are generally open, but have their own ideas about what’s important. The...
By: Susan Boydell | sboydell@barlowmccarthy.com “The task of the leader is to get his people from where they are to where they have not been.” -Henry A. Kissinger One of the toughest parts about physician relations is managing a field team. Or, to be...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com “In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks.” -Warren Buffett Healthcare is changing. Tell me something I don’t know, right! We...
By: Kriss Barlow, RN, MBA Do you ever wonder, “Did the internal stakeholders hear what it will take to grow?” Or, you assumed an issue was handled and it wasn’t. You work hard to be clear in articulating the referring physicians’ expectations, but the internal...
By: Jeff Cowart, MAH A strong hospital physician liaison field outreach program achieves results precisely because it develops meaningful connectivity with an important audience of high influential voices. But, rarely is this channel of connectivity considered when a...
By: Kriss Barlow, RN, MBA With a new year off to a running start I suspect many of us have some great resolutions (hopefully a few are still standing)! I admit to some whoppers over the years. In the recent past, my resolutions are much more about grounding,...
