By: Kriss Barlow, RN, MBA The start of the school year brings back all sorts of memories for me, how about you? As a parent, there was the thrill of watching the boys grow up. At a personal level, it was the path to achievement. There are some disciplines from...
By: Kriss Barlow, RN, MBA Talk about frustrating, you have good information that you want to share with a doctor and you “get through” the office staff to get quality time with the doctor. We’ve all run up against those gatekeepers that make the job of the field...
By: Kriss Barlow, RN, MBA Everyone is doing more with less. As you speak with the clinical staff, the marketing team and the leaders in your organization, you quickly realize that their pace matches yours. A friend recently referred to the inside of the organization...
By: Kriss Barlow, RN, MBA Organizations often ask, “What type of marketing materials should we develop for our physician relations program?” There are lots of options but you’ll do yourself a favor if you start with your visit goals and then assess your...
By: Kriss Barlow, RN, MBA As a field rep, don’t you wish the practices were in desperate need of the services you offered? That way every practice would be interested when you let them know about the great care and product offerings at your facility! Now, back to...
By: Kriss Barlow, RN, MBA The physicians, who responded to our survey, count on physician relations representatives to prioritize their needs; 65% stated that the most important responsibility of the representative is to know what is most important to their practice’s...
