“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Prospecting Tips for Sales
Author: Kriss Barlow, RN, MBA This article has been updated by the author to reflect 2009 trends and market dynamics. For many people who are in sales, seeking out and developing new contacts is a difficult and time-consuming task, a task that often gets pushed to the...
The Silver Bullet in Physician Relations Tracking – Part One: Creating the Right Team
By Allison McCarthy, MBA Establishing a physician relations tracking system is much more than selecting the right product. In fact, that’s actually a small part of the effort. Those who have successfully selected and implemented systems took an inside-out versus...
Communicate – and Relate – with Physicians
Author: Kriss Barlow, RN, MBA This article, updated in 2013, provides a simple list of suggestions to ensure that meetings to gather physician input and provide marketing insights are well managed, meaningful and get you the outcome you and the physician desires....
Thoughts and Actions
By Kriss Barlow, RN, MBA The times certainly are changing. For some, the level of comfort within a position is very uncertain and subject to change at a moment’s notice. While it’s hard not to take a wait-and-see attitude, I suggest just the opposite. Harness your...
Ultimate Impact
By Kriss Barlow, RN, MBA Today’s internal climate can be characterized as one that desires immediate gratification and measurable results, and lives life with one eye – or maybe almost two eyes – focused on what’s next. The imperative is to show results immediately,...
More Than Management: Cultivating a Leadership Environment
Author: Kriss Barlow, RN, MBA This article was updated in 2013 to reflect the current market. There's no such thing as watching what goes on in your organization from an ivory tower these days. If you're in a management role and or working with others, you have a...
Have You Mourned the Death of a Great Idea?
Author: Kriss Barlow, RN, MBA Time and again, the weapon used to kill many of healthcare's best ideas is internal process and politics. The scenario: A creative, dedicated healthcare professional earnestly sets out to sell others on the value of the idea, and then...
Communication and Synergy
By Kriss Barlow, RN, MBA Every organization has a physician or two that has “a reputation” – and we are not talking about the good kind of reputation. Regardless of your role in the continuum of physician strategy, there are times when you leave a conversation with a...
Business Planning in a Changing Market
Author: Kriss Barlow, RN, MBA This article has been updated by the author to reflect 2013 trends and market dynamics. Healthcare changes are occurring at an unbelievable pace and the need to do more with less is certainly part of everyone's reality. In the marketplace...