By: Allison McCarthy, MBA “If you don’t know exactly where you’re going, how will you know when you get there?” ― Steve Maraboli, Life, the Truth, and Being Free Today, many of us rely on GPS systems to get us from one place to another. We tap the destination into...
By: David F. Zirkle, PhD “Learn from the mistakes of others. You can’t live long enough to make them all yourself.” –Eleanor Roosevelt Market researchers call it “segmentation” – the process by which customers are divided into groups based on needs,...
By: Jeff Cowart, MAH A leader is one who knows the way, goes the way, and shows the way. – John C. Maxwell When I was new to leadership, one of the most jarring truths I heard from a seasoned leader was, “Always remember that your own professional reputation is...
By: Susan BoydellIt’s not that physicians don’t want to meet with you; it’s that they have too many competing priorities. The only way to get to the top of the list is to provide value.Lately, when I talk with physician liaisons about the most difficult part of...
By: Kriss Barlow, RN, MBA “So the writer who breeds more words than he needs is making a chore for the reader who reads.” -Dr. Seuss Logically, we recognize the best way to capture an audience’s attention is to craft a message that resonates. Clearly, our advertising...
By: Allison McCarthy, MBA Over 244,000 physicians have found positions in hospitals, due to a variety of reasons: changes in lifestyle, decreased interest in owning a business, levels of regulation, and more. Meanwhile, hospitals are seeking out physicians as a way to...
