Susan’s practical and universally-applicable volume building strategies are a perfect fit within Barlow/McCarthy.
An expert at discovering what both physicians and consumers expect from health care, she blends customer needs with organization expectations through innovative and individually crafted strategies and approaches.
Her 25 years at some of the nation’s best known not-for-profit health systems has taught her that hospital-physician strategy is a process that starts with building the right team. Based on learned needs, she is able to define the right mix products and services required to align the expectations and earn measurable results. She helps with referral development strategies and program development as well as with creating innovative solutions through new products and services.
This process results in the crafting of a system for delivering these products and services that will distinguish your hospital from the one down the street. And isn’t that, at its heart, what marketing is about?
Recent Posts and Articles
Focus Is Critical to Success but Often Difficult to Achieve
By: Susan Boydell | sboydell@barlowmccarthy.com One of the best practices in physician relations is focus. Focus on priority growth areas. Focus in the field. Focus on the right target physicians. It makes sense, right? But, I bet if most of us did a quick...
The Value of Dedicated Planning Time
By: Susan Boydell | sboydell@barlowmccarthy.com Last week the Barlow/McCarthy team held a retreat. Like we’ve heard from so many field teams, it was just great to see each other in person again. But what was really great was the brainpower and discussion about the...
Physician Relations: “I Have Nothing New to Share”
By: Susan Boydell | sboydell@barlowmccarthy.com When we do sales training with teams, we always send out a survey before the session to understand their most significant challenges in the field. One of the most common responses is, “I don’t have anything new to share...
Physician Relations: “Blitz” to Volume
By: Susan Boydell | sboydell@barlowmccarthy.com It’s been a year! This time last year, I’m not sure any of us thought we’d still be in the throes of the pandemic one year later. But there is light at the end of the tunnel. When I think back on the past 12 months, we...
Physician Relations: Ready to Get Back in the Field?
By: Susan Boydell | sboydell@barlowmccarthy.com Since the pandemic started, liaisons have been yearning to get back to normal and back in the field calling on practices. Now that it looks like it’s sooner rather than later. It could be the biggest mistake we will ever...
3 Ideas for Creating a Win-Win Relationship with Marketing
By: Susan Boydell | sboydell@barlowmccarthy.com Marketing and physician relations teams have often had a love-hate relationship. Physician relations wants “stuff” from marketing, and marketing usually has other priorities. I’ve worked on both sides, and I’m here to...
6 Insights on Reimagining Physician Relations
By: Susan Boydell | sboydell@barlowmccarthy.com Last week I had the honor and privilege of facilitating a virtual workshop session, "Reimagining Physician Relations: The Time Is Now!" for the Forum for Healthcare Strategists, I joined three talented leaders, Penny...
Fast Track Sales Planning to Speedy Results
By: Susan Boydell | sboydell@barlowmccarthy.com In talking with liaisons and leaders about how they are doing during COVID-19, one frequent comment is how unproductive people feel. I get it. How we do our work today is different. And, we’re not quite sure we’re as...
Physician Relations: It’s Go Time, We’re Moving Forward and the Time for Change is Now
With everything happening in the world today, disruptive change is inevitable. Change always requires disruption to some degree. And, right now, we are all intensely in the middle of disruption that causes us to rethink how we listen, how we communicate, and how we act.
Top 4 WFH Ideas from Physician Relations Teams
For the past several weeks, I’ve been talking with a lot of physician relations leaders and liaisons about how they are adapting to the new normal…working from home (WFH).