“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
It’s About Outcomes, Productivity and the Bottom Line
By: Betsy Finkelmeier, RN, MBA Know your customer is a fundamental marketing principle and an essential element of...
The Truth about “Best Practices”
By: Jeff Cowart, MAH At a recent conference I attended two speakers proposed that the results of a survey they conducted represented “best practices” from the work of physician liaisons. In fact, it was just a survey – albeit interesting – of what this particular set...
Leakage: Plugging the Holes
By: Susan Boydell Those of us with volume-building responsibility for our organizations appear to have a new word in our...
Physician Relations: The 12th Man in Physician Engagement
By: Kriss Barlow, RN, MBA Refuse to succumb to the notion that physician engagement does not fit within the scope of a physician relations strategy. Field...
Part 2 – The Emotions of Healthcare Sales: Finding the Drive When Energy is Low
By: Kriss Barlow, MBA, RN While logic should play a role in managing emotions, I think that being logical doesn't help anyone work through the highs and lows. I am not a woman who de-emphasizes a victory because “logic “ tells me that my referral development or...
Part 1 – The Emotions of Healthcare Sales: It’s Not all Roses
By: Kriss Barlow, MBA, RN For those who have never had a career in sales, I suspect the term, “the preparation and the knowledge that there will be more 'no than yes'" seems a bit odd. If sales is a part of your routine, you understand there are days when things are...
The Layoff List… Personal Assessment to Limit Your Chances of Appearing
By: Kriss Barlow, RN, MBA A recent Harvard Business Review article (Zenger and Folkman) identified six factors common to employees who were laid off during organizational downsizing at Fortune 100 companies. As healthcare organizations move to more belt tightening...
Watching the Physician Relations Masters
By: Kriss Barlow, RN, MBA From time to time I get the chance to shadow physician relations reps as they visit with their doctors. Sometimes, they’re staged visits; the reps pick only their favorites who speak highly of them and there’s little opportunity to really...
The Phone Still Works
By: Kriss Barlow, RN, MBA Let me get this out of the way: I am of the baby boomer generation. Actually I remember when our home phone number was, “9” yep, that’s right; one number worked in Slayton, MN. Back then, picking up the phone was the only way to communicate;...
Everyone Knows the Right Sales Approach
By: Kriss Barlow, RN, MBA This blog is a bit of a whine, mostly because so many of my clients deal with this. Everyone is a referral development expert, and in healthcare our experts are often clinicians, operations and finance leaders who freely share their...