“I’ve been privileged over the years to work with Kriss and Susan and I’m so excited to be joining the Barlow/McCarthy team. It feels like coming home.”
Tricia has 20+ years experience in the healthcare industry and is skilled at executing volume building strategies and increasing physician engagement. She is an expert at identifying opportunities for growth and implementing relevant solutions to increase revenue and improve the patient’s experience. She believes that any successful growth initiative begins with a data driven plan. She is skilled at coaching physician liaison teams in business plan development, defining measurable goals, messaging, and reporting results to hospital leadership teams.
Tricia is passionate about seamless care coordination that drives patient satisfaction and physician loyalty. She’s used her innovative problem-solving skills to successfully develop and implement care coordination solutions that get patients to the right care and improve alignment for healthcare organizations.
Recent Posts and Articles
Does Strategy Matter for Relationship Sales?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Referral growth is a very effort-driven, tactical obligation. Many conversations are centered on visit cadence, quality messaging and the ability to demonstrate results. Where does strategy fit in and how will it...
Sales Presence: How Do You Show Up on Your Field Visits
By: Susan Boydell | sboydell@barlowmccarthy.com At Barlow/McCarthy, we recently provided a webinar for a fabulous physician relations team on the topic of elevating your field visits. Though the focus was on freshening up your field techniques and strategy, we spent...
Physician Relations: Does Strategy Still Matter?
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Healthcare leaders need to be nimble and responsive. The quick decision-making and tactical deployment when COVID-19 demanded it was awe-inspiring. But, when we fast-forward to our current environment, my sense is...
Kriss Barlow Article in Strategic Health Care Marketing
Kriss Barlow, RN, MBA, Principal of Barlow/McCarthy, was recently interviewed in a feature article for Strategic Health Care Marketing. This timely interview focuses on the evolving role of physician relations in driving growth for health systems. If you have followed...
Leaders: You Can’t Over Prepare for Change
By: Susan Boydell | sboydell@barlowmccarthy.com Two absolutes in the world of physician relations – change is inevitable and success is so talent dependent. Yes, we need a good strategy, good data and a good way to quantify our impact. But even the best data can't...
Why Change is Hard
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com I remember the moment it kicked in. Post graduate school, my first position provided me with a strong mentor and protective boss. Even when I stretched away from her, other senior leaders helped to shore me up....
Impulsive vs. Thoughtful Change
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com We hear a lot about resistance to change. But, is part of the resistance the way we throw-down the idea for an immediate change, sometimes without a real plan? While most have a plan in mind, sometimes explaining...
Physician Relations: Upping Our Game with Questions
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Leading sales training is near and dear to my heart. Seasoned professionals typically pick up one or two ideas to try while new team members generally leave with a better sense of process and technique that helps...
It’s All About Relationships
By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com My holiday letter started with "It was the best of times; it was the worst of times…". It seemed the perfect way to describe the year. But as a few of my colleagues recommended in recent blogs, I took time to...
Physician Relations: A Gift To Yourself in 2023
By: Susan Boydell | sboydell@barlowmccarthy.com "The greatest gift that you can give yourself is a little bit of your own attention." - Anthony J. D'Angelo It’s that gift-giving time of the year! It’s our way of saying thank you and showing our love and appreciation...