Our Barlow/McCarthy Newsletter is a place to get caught up on all the latest writings from the Barlow/McCarthy team. The articles presented in our bi-monthly newsletter are focused on helping you develop your talents and skills. We focus on the everyday realities for physician recruitment, physician relations, practice marketing and business development.

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Here is a Sampling of a Few Recent Newsletter Articles

From the Trenches: Real-World Insights from Our Work with Clients

by Tony Barlow | June 24, 2025 | Newsletter, Physician Recruitment, Physician Relations | 0 Comments

At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...

Emotional Intelligence for Career Growth

by Allison McCarthy | February 24, 2025 | Allison McCarthy, Leadership Coaching, Newsletter | 0 Comments

By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com The Devil Wears Prada (2006) is a perfect example of emotional intelligence (EI) in action. Andrea Sachs (Anne Hathaway) interviews for an assistant position with Miranda Priestly (Meryl Streep), the powerhouse...

Selling Smarter, Not Harder: The Role of Niche Targeting in Physician Relations

by Susan Boydell | February 24, 2025 | Field Visit Technique, Newsletter, Physician Relations, Sales Planning, Susan Boydell | 0 Comments

By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...

Making the Right Impression – Every Time

by Kriss Barlow | February 24, 2025 | Field Visit Technique, Kriss Barlow, Newsletter, Physician Relations | 0 Comments

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com First impressions matter. Whether meeting a new specialist, engaging with a practice, or interviewing for a job, how we present ourselves shapes the relationships we build. We’re in the business of making the...

Access Point Connectivity: A Growth Initiative

by Tricia Anderson | February 24, 2025 | Internal Relations and Systems, Newsletter, Physician Relations, Retention, Tricia Anderson | 0 Comments

By: Tricia Anderson | tanderson@barlowmccarthy.com In our highly competitive markets, innovative and strategic growth solutions are now required for the financial stability of healthcare systems. With the goal of capturing more patients, healthcare systems have spent...

Taking Back Our Part! Field Staff Goals

by Kriss Barlow | December 2, 2024 | Field Visit Technique, Kriss Barlow, Newsletter, Physician Relations | 0 Comments

By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Looking ahead often starts with a little time in the here and now. Pour yourself a cup of coffee or your favorite beverage and take a minute to consider: (1) Am I personally happy and fulfilled in my job? (2) Do I...

The Role of Data in Elevating Physician Recruitment: A Leadership Perspective

by Mitzi Kent | December 2, 2024 | Internal Stakeholders, Mitzi Kent, Newsletter, Physician Recruitment | 0 Comments

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com In the ever-evolving field of recruitment, hiring skilled providers is a critical challenge facing healthcare organizations worldwide. Influential recruitment leaders must harness the power of data-driven strategies...

Rethinking Your Comfort Zone

by Tricia Anderson | December 2, 2024 | Newsletter, Physician Relations, Sales Planning, Tricia Anderson | 0 Comments

By: Tricia Anderson | tanderson@barlowmccarthy.com Most of us will spend some time in December thinking about and planning for the new year. Maybe you didn’t meet your goals this year. Maybe you feel stagnant in your role and want more substance and challenge in 2025....

Add Networking to Your 2025 Agenda

by Allison McCarthy | December 2, 2024 | Allison McCarthy, Leadership Coaching, Newsletter | 0 Comments

By: Allison McCarthy, MBA | amccarthy@barlowmccarthy.com As program leaders, you are the bridge between senior leadership and the team, tasked with implementing strategies, driving performance and managing the day-to-day work. This time-intensive obligation can trap...

Thinking Out of the Box When It Comes To Provider Recruitment

by Mitzi Kent | September 24, 2024 | Mitzi Kent, Newsletter, Physician Recruitment, Recruitment Sourcing | 0 Comments

By: Mitzi Kent, RN, BSN | mkent@barlowmccarthy.com Feeling 'stuck' in our search for the ideal candidate is a common challenge. As provider recruiters, we often find ourselves using the same sourcing plan for each opportunity. But what if we paused, shifted our...

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