By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com Physician relations teams typically spend their time with providers who already refer to your organization. Historically, that made the most sense- it was the chance to earn more from those who already had a...
At Barlow/McCarthy, we spend our days in strategy rooms and out in the field with healthcare leaders facing real challenges and chasing real opportunities. In this post, we’ve asked our team to share quick takeaways—what’s working, what’s shifting, and what we’re...
The following post is a collaborative response by our team regarding the article mentioned in the post. Contributors include: Allison McCarthy, Susan Boydell, Mitzi Kent and Amy Chandler. A recent article from Becker’s Hospital Review, “Proposed Medicaid cuts,...
By: Susan Boydell | sboydell@barlowmccarthy.com Securing a physician’s referral is just the first step. The real challenge—and opportunity—lies in fostering meaningful, long-term relationships that go beyond a single patient handoff. Strong engagement isn’t built on...
By: Susan Boydell | sboydell@barlowmccarthy.com In today’s competitive healthcare landscape, traditional sales approaches often fall short when trying to get a referring physician’s attention. Broad, one-size-fits-all messaging can fail to resonate, leading to missed...
By: Kriss Barlow, RN, MBA | kbarlow@barlowmccarthy.com First impressions matter. Whether meeting a new specialist, engaging with a practice, or interviewing for a job, how we present ourselves shapes the relationships we build. We’re in the business of making the...
