Tony’s passion is in supporting in-house physician recruitment teams. Focused on email and other digital tactics, he directly supports recruiters with customized sourcing of physician candidates and also builds tools to help recruiters source more efficiently.
Tony is also an important support member for Barlow/McCarthy, helping manage the business inside and out with digital strategy, marketing, finance and day to day project management.
Residing in Hudson, WI, just outside Minneapolis/St. Paul, Tony has also worked in broadcasting and digital project management.
Recent Posts and Articles
Words Matter. The Value in Good Writing
By: Tony Barlow | tbarlow@barlowmccarthy.com Innovation is really about adding value, starting with today and considering how to continuously make changes to improve your connectivity and value. Whether a part of a relations team or a recruitment team, there is value...
Next Level Communication Strategies for Physician Recruitment
By: Tony Barlow | tbarlow@barlowmccarthy.com Here’s hoping you had a wonderful holiday season! As we enter a new year many of us think about setting resolutions and trying to make changes to improve our life and our habits. If you are like me, those goals center...
Communicating with Physicians When Slow Seasons Arrive
By: Tony Barlow | tbarlow@barlowmccarthy.com Communicating with physicians in some fashion is at the heart of our work whether that is recruitment, relations or onboarding. If you have been at it a while, you may have noticed that the amount of attention your writing...
Physician Recruitment: Taking the Time to Look Forward
By: Tony Barlow | tbarlow@barlowmccarthy.com December can be a bit of a challenging month for those in physician recruitment. With the holidays and travel, distractions are numerous this time of year for both the physicians and the recruiters. Of course, our work does...
Recruitment Sourcing: Making Your Messaging Work
By: Tony Barlow | tbarlow@barlowmccarthy.com The challenges for recruiters trying to communicate with the physician population continue to grow. We have all seen the statistics, physicians are overworked and burning out. As recruiters trying to make contact with...
Physician Recruitment: Active Sourcing Leads to Success
By: Tony Barlow | tbarlow@barlowmccarthy.com We all know in the recruitment world there are those dream candidates who land in your lap. Yes, there may be some searches that seem to move along fairly easily. But, more often than not, finding quality candidates for...
Physician Recruitment: When Is the Right Time for Sourcing?
By: Tony Barlow | tbarlow@barlowmccarthy.com When it comes to “sales” type roles, physician recruiting included, timing is incredibly important. And if you didn’t believe in the art of timing, the pandemic has hopefully cleared that up! How do you choose the "right...
The Big Restart for Recruitment Sourcing
By: Tony Barlow | tbarlow@barlowmccarthy.com Where does your recruitment program stand at the moment? We are hearing a wide range of answers to this question. Hiring freezes continue in many parts of the country while other health systems are slowly starting to reopen...
A New Reality: 5 Ideas to Source Physicians on a Budget
Tony Barlow | tbarlow@barlowmccarthy.com The challenges keep mounting in healthcare. While it certainly feels like the worst of the COVID crisis is behind us, consumers are still on edge and the much-anticipated rush back of patients hasn’t solved the financial...
Physician Recruitment and COVID-19: Keep Your Heads-Up Recruiters
By: Tony Barlow | tbarlow@barlowmccarthy.com What a strange and conflicting time to be a physician recruiter. Some physicians are busier than ever while others are sitting at home nervously waiting. The same story repeats for physician recruitment offices around the...